Business Overview Profitable ecommerce business operating in the automotive, DIY, and home & garden categories, primarily focused on the Finnish market. The business includes three owned brands: Brand A (power tools & batteries) Brand B (inverters & electrical products) Brand C (automotive electronics, e.g. reversing cameras) All brand assets, supplier relationships, and product sourcing are included in the sale. The model is based on identifying practical, high-demand products and scaling them through paid acquisition, primarily via Meta and Google Ads. Financials Trailing 12 months net profit: €164K The business has demonstrated strong historical performance when actively scaled: 2024: ~$1.30M revenue / ~$292K net profit 2023: ~$1.62M revenue / ~$342K net profit 2022: ~$1.06M revenue / ~$248K net profit The current performance reflects reduced growth focus and lower marketing intensity rather than any structural decline in demand or unit economics. Financial figures are based on internal reporting and can be fully verified during due diligence. Operations Built on Shopify Hybrid fulfillment model: 3PL (inventory-based for core products) Dropshipping (for testing and flexibility) Established supplier network Lean operational structure The business can be operated by a single owner with outsourced support. Marketing Proven acquisition channels: Meta (Facebook & Instagram) Google Ads 30,000+ email subscribers Returning customer rate ~20% The business operates with a break-even ROAS below 2 and has historically achieved a blended ROAS of approximately 6–7, indicating strong unit economics and efficient paid acquisition. The business has been operated with a relatively simple marketing structure, leaving clear room for further optimization. Growth Opportunities There is significant upside across multiple areas: Creative testing has been minimal, typically limited to a single ad creative per product Limited use of retargeting across both Meta and Google Email marketing is underutilized (mostly automated flows, minimal campaign usage) SEO and on-site optimization have not been actively developed These areas provide clear opportunities to increase revenue and profitability. Reason for Sale The owner is reallocating time and capital to other ventures. The business remains profitable and operational but has not been actively scaled recently. Support The seller is willing to provide 2–4 weeks of transition support.