This lean DTC e‑commerce brand operates in the anti‑cellulite wellness category with a proprietary, science‑backed cupping device that stimulates blood circulation. The product serves women 30+ across the USA and Netherlands, offering a non‑invasive solution without lifestyle changes. Operations are highly systematized: Shopify storefront, Pinterest ads as the primary revenue channel, China‑based 3PL fulfillment, and contractor‑led customer service and media buying. Founder involvement is limited to 20 hours per week, with scope to replace with a part‑time CEO/COO. Key Highlights ✅ $1.18M TTM revenue; $215K TTM profit ✅ 18% profit margin; 1.16x revenue multiple ✅ Seasonality in NL (peak March–July); U.S. market less seasonal ✅ Scalable growth avenues: Meta/TikTok ads, influencer marketing, MRR via collagen gummies, Amazon ✅ Founded February 2025; profitable, transferable, and growth‑ready