This is a U.S.-based Men's clothing brand primed for growth and expansion to new channels. Opportunities include Amazon, Influencers, Affiliates, Email, and SEO. Demographics include men between the ages of 30 and 50 with a 36% returning customer rate and 5-star customer satisfaction. This brand's customers run in professional circles and need clothing options that are comfortable, stylish, and professional. Whether they are working in the office, from home, headed to happy hour, or hitting the golf course this brand has them covered.
Increase email marketing efforts: Currently, there is a lack of consistency across newsletters, core audiences, promotional emails, and A/B tests with subject lines to improve open rates. $1.4m lost in opportunity cost to move first-time buyers to repeat purchasers through email and improve LTV. Increase the paid advertising budget: expand to other advertising channels outside of FB, IG, and Google. Key focus on video marketing, we have not had the talent or resources to adequately tap into this strategy. Higher CTR/CVR and lower CPC with video marketing efforts. Improve content marketing efforts: write targeted blogs to answer key customer questions and improve Google rankings. However, the brand does rank on the first page of Google for one of its target keywords. Implement a content calendar to market to the 25k Instagram followers and grow organic reach across social. Begin influencer/affiliate campaigns: This is an untapped channel for the brand. Expand to Amazon: Opportunity to 3.3x net margin with current Amazon roadmap and available personnel. Expand product offerings: 42% of the 100k email subscriber base desire polos. Easy opportunity to increase revenue, LTV, and AOV. Manufacturer options in place. Several areas across expenses need to be optimized to reduce cost and improve net margin. Expense areas include software, agencies, shipping, and payroll. Sign NDA to review additional information outlined in the pitch deck.