Home bathrooms are the most challenging room in the house to clean. About 10% of households have housekeepers, but some consumers don't need a whole home clean and just want help with bathrooms. After surveying consumers, the hypothesis was proven, with around 30% of respondents indicating the service was a need (versus a want or nice-to-have). We launched a small pilot in Austin to determine if consumer behavior matched the survey respondents' claims. It was a success, and we soft-launched in a few markets. Within three months, we had over $500K of new lead value from signups in a quarter, with a ROAS of 12. During the launching process, we optimized the service for improved customer experience to extend LTV. We also launched add-on services to increase AOV.
This has the opportunity to scale into markets across the US quickly. Our estimated opportunity is in the tens of millions in profit per month. It could also easily expand as a franchise model, or with annual contracts.