DTC brand selling premium Italian extra virgin olive oil in bulk formats (5L Bag-in-Box and 6x1L bottles) to households across Italy. Why buyers like it: - Consumable, high-AOV product (€79–€138 per order) with natural reorder cycles - 4.9/5 on Google from 370+ reviews - Trust-first positioning: lab analysis sent with every order and a 30-day money-back guarantee with free pickup - Conversational sales via WhatsApp: high-touch support and flexible payments (card, PayPal, bank transfer, cash on delivery) - Free 2-day shipping nationwide, simple 3-SKU catalog, lean operations Growth levers for a new owner: subscriptions and reorder automation, on-site checkout, EU expansion where Italian EVOO sells at a premium, B2B (restaurants, offices) and marketplaces.