For sale is a 26-year-old Canadian eCommerce and wholesale business specializing in commuter-focused cycling gear for urban professionals. Serving a global community of bike commuters, the company generates most revenue in the US through its Shopify stores (US and Canada), Amazon, and wholesale partnerships with major outdoor retailers like REI and MEC. Products include panniers, backpacks, and accessories designed for durability, sustainability, and thoughtful functionality. Manufacturing is done in a bluesign-certified factory in Indonesia, with fulfillment handled via 3PL warehouses in Canada and the USA. The brand has built strong recognition within the cycling community, emphasizing quality and eco-conscious materials. Marketing is primarily organic, supported by limited spend on Google, Amazon, and Facebook ads, as well as partnerships with YouTube influencers that drive awareness and sales.