Business Overview Launched in 2021, this direct-to-consumer brand has grown into a profitable e-commerce business offering smart and stylish home gadgets. It’s built a loyal customer base and achieved strong commercial traction in the lifestyle niche. Operating on a fully automated model with reliable suppliers, the business maintains a lean cost structure and hands-off fulfillment. Over the past five years, the brand has generated $2.23M+ in revenue with solid margins and consistent cash flow, proving both product-market fit and operational excellence. Key Highlights ✅ Profitable, automated DTC e-commerce brand in the home & lifestyle niche ✅ $2.23M+ lifetime revenue with $446K TTM and $126K net profit ✅ 30%+ net profit margins with strong YoY AOV growth (+28%) ✅ 90,000+ total customers and 5,000+ active purchasers ✅ Fully automated dropshipping model with reliable suppliers and zero inventory risk ✅ Shopify-powered store with lean operations and hands-off fulfillment ✅ Last 30 days order growth at +73%, indicating accelerating momentum