Email marketing tool (aka customer communication) built for SaaS companies. ✅ 57% profit margin without officers ✅ But officers running the company means 0 involvement needed from the owners. ✅ Email tool = infrastructure tool → low churn, long billing cycles, hard to replace, etc. Good company to hold long-term The tool allows companies to: - Send targeted emails based on user actions/behaviour (sign-ups, purchases, activity) - Build automated workflows to nurture leads and onboard users - Segment audiences for more personalized messaging - Improve conversion, retention, and overall customer lifecycle value In short, the tool helps customers turn user behavior into automated revenue, without needing complex technical setup.
- We haven’t really focused on this company since August 2025, as we shifted our attention to a new venture doing $43k MRR, so a fresh wave of actions would quickly make the %s go up.