What is the business about? This business is an 18-year-old online publisher (founded 2007) covering science and space news for a broad audience. How does the business make money? Multi-channel advertising: Mediavine replaced Adsense (& Truvideo) at the end of September 2025.In November, Mediavine contributed ~77% of total ad revenue with a typical RPM of ~$30.5, especially strong on US traffic and other Tier-1 geos. Taboola: 7% MSN: 10% Transition to Mediavine and testing phase: The October traffic dip is best viewed as a temporary recalibration. Google “retested” the site after the ad/layout changes and Mediavine migration, editorial volume was briefly lower during the transition, and consistent with past patterns, similar Discover pullbacks have historically been followed by recoveries once the algorithm re-learns the site’s content and cadence. Headline financials Revenue: Jan 2025 - June 2025: $1,044,270 July 2025 - Nov 2025: $761,745 Net Profit Jan 2025 - June 2025: $1,018,724 July 2025 - Nov 2025: $737,977 Average net profit per month is $159,700 The peak recorded month was $210,876 gross ad revenue in May 2025. Net profit margin: 97%. Full monthly P&L is available to qualified buyers. Where does traffic come from? The site has generated 111M page views from over 53M users from Dec 2024 to Dec 2025. Monthly sessions are 7.6M on average. Average engagement time is 1:02. Traffic comes from: Direct Search: 50.4% Organic search: 47% Referral: 1% Direct traffic comprises mainly of traffic from Google Discover (and related Google News surfaces). The traffic is supported by a disciplined daily publishing cadence and SEO best practices. What stands out: -Scaled from ~300K to ~15–16M monthly pageviews within 12 months of relaunch. -Consistent output of 7–15 articles per day (~200/month). -Strong authority profile (Ahrefs DR 71; ~175,000 backlinks). -Lean operations: editor-in-chief + two writers; owner provides light, twice-weekly oversight and the team is ready to continue with the buyer. -Since moving to Mediavine, per-session RPMs are higher than under the previous ad stack, especially on US traffic. At historical peak traffic levels, this new setup would generate more total revenue than before. -With stronger monetization per user and a consistent editorial strategy, a traffic rebound in the coming months is a realistic expectation. Near-term opportunities Activate the newsletter infrastructure with 60K+ subscribers (capture is set up; not yet mailing), add affiliate partnerships and sponsored guest posts, and expand native/video placements to diversify beyond AdSense-led revenue. Note on risk As with any Discover-heavy publisher, algorithm dependency is a consideration; our diligence materials explain performance drivers and mitigation paths. Next Steps (Action Required) Please direct message us with: - Your capacity to fund the purchase, - How you plan to fund it (structure and timing), and - A brief background on you and why this asset fits. Qualified respondents will receive access to the Data Room. Data Room includes: - Full business description - Vetted Profit & Loss for the seller’s ownership period - Prospectus - SEO audit report - Proof of revenue and expenses (Additional materials may be added.) Cross-Promotion There is a second listing from the same seller. Buyers able to acquire both as a bundle can be offered a concession in negotiations. https://app.acquire.com/startup/r45g1u7imzPxgYwEmYV5dzsDELp2/LIjXlBDFeEo3ZaIujXd4
Newsletter activation with 60K subscribers, affiliate marketing partnerships, sponsored guest posts, video monetization expansion, premium ad network migration, backlink building campaigns