A pioneering platform dedicated to helping businesses verify and communicate their sustainability claims with credibility and transparency. Our mission is to combat greenwashing and support companies on their sustainability journey by providing third-party verification through a custom-built SaaS platform. We offer a holistic approach to sustainability verification applicable to products, services, events, experiences, and travel brands. We have developed industry-leading standards and clear ecolabels to enable brands to gain consumer trust and increase their market appeal. Our website, iOS, and Android apps promote verified brands. With over 10,000 users, our app is rated the UK’s No.1 app for sustainable shopping. We have developed partnerships with leading sustainability and industry experts. We also have a co-branded product partnership and integrations with a leading online reviews provider. Our high-profile clients include Kuoni, UK Radiators, Explore and Exercise.co.uk.
We believe there are 4 high potential growth opportunities for the new owner. Digital marketing To date, the business has grown significantly with minimal marketing spend (almost zero in past 12 months), which presents a major untapped opportunity. The sustainability sector is booming, and there's substantial room to scale through targeted digital ads on platforms like LinkedIn, Google, etc. By developing an optimised digital marketing strategy, leveraging SEO, content marketing, and paid advertising, you can significantly expand our reach and attract more businesses that are eager to strengthen their sustainability strategies. Current and new strategic partnerships: Our existing partnership with Feefo (https://business.feefo.com/) has proven to be a powerful growth engine, contributing nearly 50% of our monthly revenues without any marketing expenditure or resource allocation. This partnership taps into a network of 4,000+ B2B clients, and there is significant potential to further nurture and deepen this relationship, unlocking even more value. Additionally, replicating this model by establishing new commercial partnerships with other aligned companies can provide a scalable distribution channel for the product, allowing a new buyer to reach more businesses organically and efficiently. Upsells / new services With an already engaged audience of businesses focused on sustainability, there is a prime opportunity to upsell additional ESG services. Our existing clients are highly responsive to new opportunities that can enhance their sustainability strategies. For example, a pilot program offering a carbon measurement solution for several months generated several thousand dollars in additional revenue monthly until it was rolled back. Expanding this line of ESG offerings could provide multiple revenue streams and increase customer lifetime value by providing a more comprehensive suite of services that align with their evolving needs. International expansion There is significant growth potential in expanding our marketing efforts beyond the UK market, as our platform is highly applicable to businesses globally. So far, we've only tapped into the UK market, which means there is a untapped international audience that could benefit from our sustainability verification platform. By entering new markets, the buyer can leverage targeted digital marketing strategies to reach a broader audience.