This profitable DTC apparel brand helps women feel comfortable, confident, and supported through pregnancy and postpartum. Shoppers enjoy a smooth experience with hassle-free returns, free U.S. shipping over $85, and international shipping with multi‑currency checkout. Launched in 2017 and built on Shopify, the business serves 5,000+ customers, is bootstrapped, and easy to run with a small team. It’s growing 33% YoY with $1.589M TTM revenue and $230k TTM profit. Key Highlights ✅ Established maternity/postpartum niche with strong life‑stage demand ✅ Proven Shopify storefront; streamlined ops and customer support ✅ 5,000+ customers; strong U.S. base plus global reach ✅ Hassle‑free returns and free U.S. shipping threshold that lifts AOV ✅ Financial traction: $1.589M TTM revenue, $230k TTM profit, 33% growth ✅ Lean team and simple stack reduce overhead and training time ✅ Clear upside: expand to new markets, improve conversion rates, scale digital marketing ✅ Add new SKUs and bundles across the pregnancy‑to‑postpartum journey ✅ Direct‑to‑consumer and dropship model for scalable fulfillment