This startup presents an eco-conscious fashion line designed to cater to women seeking stylish yet sustainable clothing options. Emphasizing ethical production and environmentally friendly materials, the brand merges fashion with responsibility toward the planet, providing a range of apparel that allows consumers to express their personal style without compromising on their values. This has allowed us to develop a small but loyal customer following. All our designs are made from up-cycled, organic or certified materials sourced in Germany, Portugal and Bulgaria. All our production took place in our hometown in Bulgaria where we could verify the working conditions in the factories.
We developed a great product, strong relationship with existing customers (46% open rate on email campaigns, 12.5% average monthly return customers) and partners, but marketing to new customers was always our weak spot. There's a huge opportunity for someone with stronger marketing background to step in and build on our strong business foundation to fill in the top of the funnel and increase direct-to-consumer sales. We are currently working on driving more organic traffic via generative AI SEO pages but increased digital, social media and content marketing can bring strong results within the first couple of quarters.