This lean U.S.-focused DTC supplement brand sells a botanical circulation formula designed for a clearly defined 45–65 demographic managing cardiovascular-adjacent concerns. Operating on Shopify with supplier-managed manufacturing and third-party fulfillment, the business runs efficiently with minimal overhead and a lean remote team. Growth is driven by Meta Ads and a subscription-first model, with strong unit economics and recurring revenue supporting predictable performance. The business is profitable, scalable, and positioned for expansion across Amazon, owned channels, and new product formats. **Key Highlights** ✅ $5.06M TTM revenue; $1.19M TTM profit ✅ 51.7% recurring revenue with ~$370K gross MRR ✅ ~9.5K active subscribers with strong LTV/CAC dynamics ✅ Lean operations with supplier credit and no warehouse ✅ 98% U.S. revenue; clearly defined customer persona ✅ 2.15x blended MER driven by Meta Ads ✅ Growth levers: Amazon, email/SMS, retention, new SKUs