A hair tool brand built around a mechanized version of the traditional crochet and latch-hook technique used by professional locticians to create and maintain locs. Designed to reduce hand strain and improve efficiency, the tool transforms a repetitive manual process into a faster, more consistent workflow for hair professionals. Built through more than a decade of direct-to-consumer sales, the business includes an established customer base, a lean supply chain with minimal assembly requirements, and a scalable operating model positioned for further growth, particularly in the US market. Key Highlights ✅ Professional hair-locking tool for locticians and dreadlock specialists ✅ Modernizes the traditional crochet and latch-hook locking technique ✅ Helps reduce hand strain and speed up hair-locking sessions ✅ Built through more than a decade of direct-to-consumer sales ✅ Operates with a lean, scalable supply chain requiring minimal assembly ✅ Well positioned for expansion in the US professional hair care market
This business pioneered this new haircare tool category and remains a leader in product quality, backed by a select group of trusted suppliers for tip production, machining/tooling, and engineering development. Growth opportunities: Distribute US-to-US: our core market is the US, and shipping from Spain — especially with current tariffs — significantly raises costs and delivery times. Setting up US-based fulfillment (3PL/FBA) would cut these costs and likely improve conversion. Partner with a respected loctician as a brand ambassador to use and recommend the product, combined with a stronger presence on Amazon.com to reach marketplace-first buyers.