This business is a 17-year-old online education business selling 20 self-paced Thai massage training courses to massage therapists, yoga teachers, physical therapists, chiropractors, and other bodywork practitioners. Revenue comes exclusively from one-time course purchases at an average order value of $159.97, with a 60% repeat-purchase rate. The business offers a Florida-approved continuing education (CE) credit path for US students plus an international certificate track, backed by a 15-year-old community forum and a 5,623-subscriber email list. The current owner spends just 3 hours/week on operations, using AI-assisted content production for scripts and articles. Growth opportunities include an underused email list, an untested high-ticket offer, and expansion of CE-accreditation into new states. Includes a 3-year non-compete and 2 months of post-sale support.
The email list (5,623 subscribers) is used only for occasional discount campaigns and could be leveraged more heavily. A $2k high-ticket offer showed early promise before being paused by choice. CE-accreditation is currently Florida-approved only, leaving other states untapped, and years of unused Kartra transactional data could support cohort/retention analysis.