Established, bootstrapped B2B SaaS platform serving higher education since 2012. The product is a student success and retention CRM used campus-wide by colleges and universities: appointment scheduling with real-time two-way Outlook/Google Calendar sync, 24/7 student self-service booking, kiosk and queue management, case management, faculty early-alert and retention campaigns, surveys and electronic forms, and self-service analytics. Deep integrations with campus SIS, LMS, SSO, and Salesforce environments. ~97% of revenue is recurring under annual and multi-year service terms, with 93% gross margins and a 75% SDE margin on $1.42M TTM revenue. Founder-run with a lean remote-capable team and essentially no marketing spend — a clear growth runway for a buyer adding sales and marketing.
The founder personally handles all sales (primarily inbound RFPs) with only ~$25K of TTM marketing spend. A buyer adding dedicated sales, outbound marketing, and channel development (including the existing Salesforce/AdvisingHub integration partnership) has immediate, un-worked growth levers. Pricing is raised at renewal in most accounts and has headroom against enterprise-priced competitors.