This lean DTC e-commerce brand specializes in easy-to-wear graduated-compression socks featuring a convenient side zipper, serving U.S. consumers aged 55+ through a single Shopify storefront. Launched in October 2025, it combines premium positioning with supplier-managed dropshipping and minimal overhead. Driven by Meta advertising and Klaviyo retention marketing, the business has established a profitable, scalable operating model with clear opportunities for channel diversification and product expansion. Key Highlights ✅ $1.15M net sales; $322K SDE in the first 352 days ✅ 85.1% gross margin and 28% SDE margin ✅ $69 AOV; approximately $37 customer acquisition cost ✅ 26K email profiles; email contributes 27% of recent revenue ✅ Lean operations with no inventory and two contractors ✅ 3.44% store conversion rate and approximately 1% returns ✅ Growth levers: Amazon, Google, influencers, SMS and new SKUs ✅ Launched October 2025; offered as a 100% asset sale