The Formula AI is an AI venture studio building vertical AI agents. The Formula AI is an AI product company that builds and launches practical AI software products. The company has developed a portfolio of AI-native tools across video creation, business automation, and creative workflows. First product: First is an AI video creation platform for generating short-form videos, product videos, social content, and marketing creatives using AI agents and templates. Second product: Second is an AI-powered video and creative production tool designed to help users create cinematic or branded video content faster, reducing the need for traditional editing workflows. Third product: Third is an AI automation product for business workflows, focused on extracting, processing, and organizing information from documents such as invoices or operational files.