A premium men's skincare brand on Shopify, built around copper peptides (GHK-Cu) and 100% Australian wagyu tallow. A clinically-backed, science-forward formula most men's lines don't offer. Launched in January 2026, it has grown quickly into a profitable, subscription-led business with 1,000+ men on active subscription and a loyal, recurring customer base. The brand runs lean and fully systematised: a seven-person team (four equity partners) covers paid and organic media, Shopify operations, creative, customer support, and an end-to-end supply chain across China and UK 3PLs. Inventory is held and included, so a buyer steps into a running operation from day one. Revenue runs at roughly $80–100k/month, led by Instagram and a strong creator engine, with demand concentrated in the UK and Australia. Clear upside remains in TikTok Shop, scaling paid media, and a US expansion already underway.