A finished, Apple-approved iPhone app that answers sports and betting research questions like a sharp analyst. Ask by text or voice and get stats, injuries, line movement and matchup context in seconds (2.6 s to the first data card on a live iPhone), with the evidence behind every answer. Research only: no wagers, 21+. You get 4.7 stars from 1,000+ ratings, 30K+ downloads, about 400 paying subscribers renewing today, the native SwiftUI app, a data warehouse and live-data backend, a library of finished video ads and 100+ runbooks. Trailing-12-month gross billings: $165K, up from $7K the year before. Jan-Sep 2026 contribution before ads: about $109K (about 91% gross margin as run). Built for a buyer with an audience: our Jan-Mar 2026 cohorts earned about $5 net per new user ($76K from 15K users) against under $1 in today's cold traffic, the gap an owned audience closes. Figures are gross billings (Apple and Stripe); 2026 cloud ran on a non-transferable credit.
UPSIDE (the seller's view; not a forecast). (1) Distribution: an owned audience or efficient acquisition brings back the roughly $5-per-user economics of early 2026; paid acquisition at today's costs does not pay back, so the best fit is a buyer with reach. (2) Conversion: monthly plans complete about 50% of started checkouts vs 35% weekly and 11% yearly; a monthly-first paywall, a benefits paywall and a visible-exit test are built and documented. (3) Web checkout carries lower fees than Apple. (4) The premium tier has had little exposure. (5) App Store optimization has never been run. (6) Referral and creator pay-per-sale loops are built but switched off. (7) Repositioning toward general sports research widens the audience and the ad options. (8) Run cost can fall by about $150-$400 a month with cleanup already identified.