Acquired with a broken business model (lifetime subscriptions), rebuilt from scratch, and converted to sustainable recurring revenue. Now a profitable, turnkey platform ready for an operator to unlock the 1K+ user base. A lightweight training analytics app for runners and cyclists that makes progress tracking and motivation simple. We took over a product with unsustainable lifetime subs, rebuilt the entire platform end-to-end (React, Next.js, AWS), and successfully converted it to monthly recurring revenue—proving users will pay even after having free access. What We Fixed: Eliminated lifetime subscription model that killed cash flow Rebuilt product on modern, scalable tech stack Converted legacy users to paid subscriptions with minimal churn Built automated marketing infrastructure (Reddit monitoring, content calendar, Buffer integration) Achieved 90%+ profit margins on low operational overhead Current State: $2k TTM revenue, $1.8k profit (100% recurring vs. $0 under old model) 1,000+ connected athletes, 10-50 paying subscribers Subscriptions, billing, onboarding, support, and analytics fully operational Requires <5 hours/week to maintain Traffic validated: 2.4K visitors in Apr '25 from organic content (then paused) The Opportunity: 950+ legacy users never properly asked to upgrade — built conversion infrastructure but focused on fixing product, not monetization campaigns Proven conversion model — successfully moved free users to paid despite lifetime access Marketing engine ready but idle — automation built, content calendar created, channels identified but underutilized Clear feature roadmap — season-over-season comps, training load forecasts, weekly readiness scores (all user-requested) Weak competitive moat to exploit — Strava's 100M users, <5 serious analytics tools, we serve underserved beginner/intermediate segment Growth Levers Ready to Pull: Email campaigns to legacy user base (barely touched) In-app upgrade prompts (not yet implemented) Reddit/community engagement (drove April spike, then stopped) Strava Club partnerships (50+ clubs identified with 1K+ members each) SEO content execution (strategy built, never deployed) Why We're Selling: We're growth consultants who took this on as a turnaround project. We fixed the broken economics and proved the recurring model works, but our focus is returning to client work. This needs someone who lives the Strava/endurance community and can dedicate full-time attention to converting the user base and scaling acquisition. You're buying a de-risked asset with the hard problems solved. Key Highlights: ✅ Fixed business model: $0 → $2k ARR on sustainable subscriptions ✅ 1K+ users = built-in monetization opportunity with proven conversion ✅ Turnkey infrastructure: billing, support, analytics, marketing automation all operational ✅ 90%+ margins, <5 hrs/week maintenance, fully bootstrapped ✅ Modern tech stack (React, Next.js, MongoDB, Stripe, AWS) ✅ US-based, B2C SaaS, clean code, full documentation