What is the business about? This business is an authoritative defense-and-science news platform, launched in 1986 and fully relaunched in August, 2024. The relaunch replaced an outdated build with a refreshed brand, a fast GeneratePress theme, rebuilt technical SEO via Rank Math and Google Search Console, an expanded editorial scope (defense, climate, science, space weather, archaeology), and a disciplined daily publishing cadence driving a rapid lift from 13K in August 2024 to 14 million monthly pageviews in January 2025. How does the business make money? Multi-channel advertising (primary): -Mediavine replaced Adsense(&Truvideo) at the end of September 2025. In November Mediavine contributed 88% of the ad revenue — typical RPM ~$14.39. -Taboola (native): 12% Transition to Mediavine and testing phase The October traffic dip is best viewed as a temporary recalibration. Google “retested” the site after the ad/layout changes and Mediavine migration, editorial volume was briefly lower during the transition, and consistent with past patterns, similar Discover pullbacks have historically been followed by recoveries once the algorithm re-learns the site’s content and cadence. Headline financials Revenue: Jan 2025 - June 2025: $570,571 July 2025 - Nov 2025: $460,820 Net Profit Jan 2025 - June 2025: $554,941 July 2025 - Nov 2025: $443,387 Average net profit per month is $90,940 The peak recorded month was $142,107 gross ad revenue in February 2025. Net profit margin: 97%. Full monthly P&L is available to qualified buyers. Where does traffic come from? The site has generated 109M page views from over 50M users from Dec 2024 to Dec 2025. Monthly sessions are 7.6M on average. Average engagement time is 1:07. Traffic comes from: -Direct traffic: 55% -Organic traffic: 44% Direct traffic comprises mainly of traffic from Google Discover (and related Google News surfaces). About 1 in 5 weekly visitors also returns on a typical day, and ~3–4% of the monthly audience returns in a given week, signaling a loyal daily core for stability and a large casual audience for upside (a healthy pattern for a news publisher). What stands out -Scaled from 13 thousand monthly pageviews in August 2024 to 14 million monthly pageviews in January 2025. -Strong authority: Ahrefs DR 57 with ~137K fully organic backlinks (incl. Wikipedia, Medium, .edu, .gov citations). -Hands-off operations: editor-in-chief + two writers; owner spends ~4–8 hours/week. -Consistent output: 7–15 articles per day on WordPress, optimized via Rank Math and a fast GeneratePress theme. -Newsletter included: 2,405 subscribers (The Newsletter Plugin + Elastic Email) with room to activate sponsorships and retention. -Low expenses: OVH hosting ~$200/m; content ~$3,130/m; site manager $500/m; standard plugin stack and Shutterstock images licensed. -Licensed imagery via Shutterstock subscription. -Since moving to Mediavine, per-session RPMs are higher than under the previous ad stack, especially on US traffic. At historical peak traffic levels, this new setup would generate more total revenue than before. -With stronger monetization per user and a consistent editorial strategy, a traffic rebound in the coming months is a realistic expectation. Near-term opportunities -Launch sponsored articles/guest posts (seller indicates €10–20K/month potential). -Add affiliate partnerships; test premium content/subscriptions; activate newsletter monetization (2,405 subs via The Newsletter Plugin + Elastic Email). -Expand YouTube/video explainers and social distribution; implement light CRO/UX to lift RPM and recirculation. Note on risk As with any search/Discover-exposed publisher, traffic and RPMs can fluctuate with algorithm and ad-market changes; diversification (newsletter, sponsorships, affiliates, multimedia) is the mitigation path. If you’re interested, here are your Next Steps: Please message with: -Your capacity to fund the purchase, -Funding structure and timing, and -A brief background on your operating experience and fit. Qualified respondents will receive the lower-tier Data Room upon NDA and proof of funds. Data Room includes: -Full business description and prospectus -Vetted P&L for the seller’s ownership period -GA4 analytics (last 12+ months), traffic and acquisition reports -SEO audit snapshots (Ahrefs/coverage summaries) -Proof of revenue and expenses -Plugin/license inventory, hosting details, and transition plan (SOPs, team roster) Cross-Promotion There is a second listing from the same seller. Buyers able to acquire both as a bundle can be offered a concession in negotiations. https://app.acquire.com/startup/Qzoim18pYUPjV4iXBtjp7kchqH02/qzQLIeYQy7nETURUPsEm
Untapped affiliate marketing, sponsored content potential (€10-20K/month), premium subscriptions, YouTube expansion, enhanced social media presence, newsletter monetization