A marketing analytics platform that gives businesses a unified view of paid and organic search performance. The software connects Google Ads spend with organic traffic data, allowing users to compare impressions, clicks, costs, conversions, and unpaid search results from one interface. The integration is read-only, providing visibility into campaign performance without making changes to existing advertising campaigns. Key Highlights ✅ Combines Google Ads and organic search performance in one dashboard ✅ Tracks impressions, clicks, advertising costs, and conversions ✅ Shows paid performance alongside traffic generated organically through search ✅ Helps businesses compare paid and unpaid customer acquisition activity ✅ Read-only integration prevents the platform from modifying advertising campaigns ✅ Centralizes search marketing data for easier performance analysis and reporting