A profitable Shopify cart and upsell app generating $21.25k MRR / $255k ARR, growing 143% YoY, with 97% gross margins and no employees. The app helps Shopify merchants increase average order value by turning the cart into a high-converting sales channel. Merchants can launch AI-powered upsells and cross-sells, free gifts, reward thresholds, announcement banners, cart customization, and checkout offers, all without code. The business has been built to stay lean. It is currently operated by two founders at approximately 5–10 hours per week combined, with no employees, contractors, or payroll. Current Run Rate — September 2026 👉 $21,250 MRR / $255k ARR (net of discounts) 👉 $17.2k monthly owner earnings / $207k annualized 👉 ~200 paying merchants 👉 ~$3.4k total monthly operating costs Trailing 12 Months (1 Sep 2025 – 31 Aug 2026) 👉 $194k gross revenue 👉 $131k Seller's Discretionary Earnings 👉 70% SDE margin 👉 97% gross margin 👉 143% YoY revenue growth Why This Business Is Attractive ✅ Built for Shopify — Shopify's quality standard for app performance, reliability, design, and merchant experience ✅ 5.0-star rating across 46 reviews ✅ 143% YoY growth with significant room to continue scaling ✅ 97% gross margin and a cost base of only ~$3.4k/month ✅ No employees or contractors — extremely lean operation ✅ Low founder workload — approximately 5–10 hours/week combined ✅ 93.8% monthly net revenue retention — merchants that stay grow into higher usage tiers ✅ Built-in expansion revenue — pricing scales with merchant order volume, meaning revenue increases automatically as customers grow Product The app gives merchants the tools to build and optimize their cart without developers. Core functionality includes: - Proprietary AI/ML-powered upsells and cross-sells - Cart drawer customization - Free gifts and flexible reward thresholds - Free-shipping progress bars - Announcement banners - One-click add-ons - Checkout upsells - Multi-market and multi-currency support - Translation support - Advanced customization options (AI-supported) Setup takes minutes and almost everything can be configured without code.
Product-Led Growth - Product page upsells are prepared and used by a few merchants, but not released. Could be charged separately. - Post-purchase upsells could be developed; either as a separate app or as an in-app feature that is charged for separately. Price increase - Our prices currently top out at 399USD/month for 5000+ orders. Some enterprise stores pay more, but a store with 50k+ orders per month could pay substantially more; see e.g. pricing of competitor Rebuy.