This lean DTC children’s supplement brand sells premium nutritional products through a single Shopify storefront, led by a five-in-one growth gummy designed to support children’s nutritional needs during key development years. With supplier-managed manufacturing and fulfillment, a four-person team, and approximately 14 hours of owner involvement weekly, operations remain efficient and scalable. Driven primarily by Meta acquisition and supported by Klaviyo retention, the business has demonstrated strong unit economics, healthy margins, and meaningful owned-audience potential. Key Highlights ✅ $1.89M TTM revenue; $335K TTM SDE ✅ $94.76 AOV against ~$55 blended CAC ✅ 78.3% gross margin and 1.8x blended MER ✅ 30.7K email and 20.5K SMS profiles ✅ Clear growth levers: subscriptions, Amazon, SMS, SEO, creators & new SKUs ✅ Custom-formulated products with established demand