This lean DTC supplement brand targets prostate and urinary health with a clinically‑informed 2‑in‑1 softgel (pumpkin seed oil + saw palmetto). Operating on a just‑in‑time dropship model from Hong Kong, it serves a high‑intent U.S. male demographic (40‑65) via Shopify. With ~80% gross margins, 53% recurring revenue, and $140K gross MRR, the business is profitable on the first order. Key Highlights ✅ $2.96M TTM revenue; $752K TTM profit (25% net margin) ✅ 1.6x asking multiple on TTM profit ✅ 2.2x blended MER on Meta (90%+ of revenue) ✅ $41 CAC; 12‑month LTV $95–98 (>2:1 LTV/CAC) ✅ 110K email subscribers; 53% subscription attachment ✅ Launched Apr 2025 – proven playbook, zero debt ✅ Clear levers: US fulfillment, Amazon, email/SMS, retention team