Before anything else: every serious buyer gets a login to the 'buyer' dashboard. Live MRR, subscriber counts by plan, churn, revenue history, traffic. It reads straight off the production database and I don't touch it. You'll see the same screen I see, including the parts of this business that aren't flattering. What it is. Drop in a photo and we read its color DNA — EXIF, curves, HSL, split toning, camera profile — then tells you how the edit was built and hands you a preset you can apply right away. It's for photographers who've spent years squinting at someone's work trying to figure out how they got there, or buying $60 preset packs hoping one gets close. There's a web app, a Chrome extension, and a Lightroom plugin. Where it stands today. $2,642 MRR, $31,708 ARR, 316 paying subscribers, 279 of them on Lemon Squeezy and 37 on the newer Clerk/Stripe billing. Trailing twelve months came in around $49,600. Fixed costs run about $189 a month — Supabase, GitHub, Sentry, Loops, DigitalOcean, Gmail. 1,933 customers since launch. The library sitting behind it is 98,759 indexed images, 62,058 presets, and 21,374 look fingerprints Running it. A few hours a week, one person. Billing collects itself, support is light, infrastructure is under $200 a month. No team, no contractors, no ad accounts. One thing to know: billing is halfway through a move from Lemon Squeezy to Clerk/Stripe. Both run side by side right now. I'll walk you through finishing it. Obvious things nobody has done. SEO against "how did they get this look" searches, which is the exact question the product answers. YouTube and photography educators. An affiliate program aimed at people already selling presets. Any lifecycle email at all. Longer term, the same engine works for video colorists and mobile shooters. Brand History. We launched hard in December 2024 and hit about 1,370 subscribers and $7K MRR by that January. Everyone who piled in at once has been leaving at roughly the same pace ever since. Last October there were 617 subscribers. Today there are 316. We're not trying to hide or dress that up. What I'd point out is that the losses are almost entirely that one launch cohort emptying out, and the monthly bleed has gotten smaller as it does. The people still here have renewed month after month while I did nothing to keep them. We are now at 5% churn and we just recently (in the past 30 days) rebooted our entire plugin and app and built a web app version that is AI first and also increased our price and we've started to see users re-engage, MRR begin to trend upward. So what you're buying is a product with real retention and a funnel that has never been turned on in terms of new user acquisition. If you want something already growing, this isn't it. If you want a working business at a price that matches where the numbers actually are, that's what I'm selling. Why I'm out. I run a few businesses and this is the one I ran out of time for. It's profitable and it maintains itself, which is exactly the problem nothing has been pushed in a year. In lieu of a sale, I rebuilt the entire infra and system and increased the price, so it's in the best place it has been in 12 months and I'd rather hand it to someone who'll actually work it and can see the vision for it. Ask me for dashboard access and I'll send it asap.