A 5-year-old, profitable DTC e-commerce brand selling branded accessories and collectibles tied to marine conservation. Each product connects the buyer to a real tracked animal through a proprietary digital tracking platform, creating a unique emotional gifting experience. The business generated EUR 6.42M in revenue in 2025 with approximately 73% gross margins and a 3-year average normalized EBITDA of EUR 764K (14.4% margin). 2026 is on track to be a record year: EUR 1.19M revenue in the first quarter alone (+83% YoY), trending toward EUR 1M+ EBITDA. Unit economics: COGS at 8.2% of revenue, EUR 39.58 AOV, EUR 6.10 contribution profit per order. Returning customer rate growing steadily (6.3% in 2024, 9% in 2025, 16.5% in 2026 YTD) driven by a 9-species collection mechanic. 748K+ unique customers. Email generates EUR 500K+/year from basic automations alone, with no lifecycle or tracking-based flows in place. Blended marketing efficiency improving: MER 1.66x (2025) to 1.89x (Q1 2026) across Meta, Google, TikTok, and Snapchat with 5 years of pixel data. Pure Shopify DTC model with no wholesale, retail, or marketplace dependency. Fully outsourced supply chain through a 6+ year fulfillment partnership. Lean team of 7 freelancers totaling EUR 16K/month. Active in 25+ countries with no single market exceeding 23% of revenue. The brand holds 1M+ email contacts, 500K+ social media followers, and 5 years of ad account pixel data across Meta, Google, TikTok, and Snapchat. A proprietary animal tracking webapp is live with a mobile app in development. The transaction can be structured as an asset sale or a share sale, depending on buyer preference. Clean transfer with no legacy liabilities. 90-day founder transition included. A detailed CIM with full financials, growth levers, and deal terms is available after NDA.
The single highest-ROI opportunity is email/CRM automation tied to the proprietary tracking platform. 1M+ contacts currently generate EUR 500K+/year from basic automations (abandoned cart, welcome sequences). No lifecycle flows exist: no tracking update emails, no collection milestone triggers, no species-based segmentation. The behavioral data is there, it just doesn't feed into email yet. Every percentage point of repeat customer improvement represents ~EUR 65K in incremental annual revenue at current order volume. US market expansion represents the clearest geographic lever. The US currently accounts for only 7.7% of revenue despite being the largest DTC market globally. The brand already converts US traffic at competitive rates, it simply hasn't been prioritized in ad spend allocation. Product expansion is validated, not speculative. A 5,934-response customer survey confirmed strong demand for clothing, necklaces, and new bracelet styles. Each new species launch creates a natural marketing event that re-engages existing customers. Next species planned: manta ray. Supply chain supports a 4-6 week launch cycle. The brand has 8 active conservation partnerships with teams working in the field across the world. These stories have never been told at scale. Authentic, on-the-ground conservation content would transform paid ad performance, organic social reach, and email engagement simultaneously. Additional levers include physical retail distribution (aquariums, zoos, eco-tourism shops), influencer/creator partnerships, and a terrestrial brand extension (brand assets included in the sale). Detailed growth playbook available in the CIM.