Asking: $60,000 · Asset sale · 7 years old ### Snapshot - MRR: $1,458 across 2 accounts - TTM revenue: $15,754 - Infra: $509/mo (reducible - legacy architecture, overbuilt for current scale) - Owner time: ~0 hrs/week - Maintenance: 1–4 hrs/week at $20/hr, developer willing to stay on ### Why this exists at $60k The platform was built over seven years as the internal engine for the seller's outbound agency. It was never sold, never marketed, and never had a growth motion — it was kept alive because it outperformed every off the shelf alternative the seller evaluated, not because it was a commercial product. The agency has been wound down, and the asset is being sold for a fraction of build cost rather than left to decay. The $1,458 MRR reflects zero sales effort, not a product ceiling. ### The agency growth engine (the real reason to buy this) The highest leverage use isn't running this as a SaaS. It's using it as an agency acquisition flywheel. The motion: offer a free trial of the software, let prospects experience the data and workflow firsthand, then upsell them into DFY or DWY engagements once they realize they'd rather have the outcome than run campaigns themselves. Prospects self qualify by actually using the tool, which makes the services sale dramatically easier than cold pitching retainers. This playbook closed agency business for the seller for years and is the core reason the platform was worth keeping. It's being handed over with the sale, including a walkthrough of how to run it. ### Product A complete cold outreach stack in one system: - Sending: Rotating accounts, automated warmup, A/B testing - Personalization: Merge fields plus Clay-style custom fields powered by OpenAI - Data: Native email finding, verification, and enrichment - no stitched together third party tools - Distribution: Full API, Zapier integration, white label multi-tenant mode for reselling or client-facing deployment - Shelved but revivable: LinkedIn scraping and messaging, built and working two years ago, paused when focus shifted to ecommerce data ### The data moat The data component sits between BuiltWith and Apollo solving what neither does: it maintains an updating database of ecommerce businesses and uses native email finding to surface the right contacts at those companies. Seven years of pipeline, enrichment logic, and coverage - the piece an AI wrapper competitor cannot reproduce in a quarter. The architecture compounds: any data uploaded into the system is auto enriched and added to the central database. Reactivating the LinkedIn scraper means normal user activity passively builds out a B2B contact dataset. The B2B extension is a switch to flip, not a product to build. ### Technical Laravel and Vue.js on Kubernetes, GitHub repo, documented and tested, no single points of failure. The Kubernetes setup reflects legacy architectural decisions from earlier scaling work rather than current requirements. It's meaningfully over provisioned and more complex than the workload justifies - a new owner can consolidate and simplify it, bringing hosting costs down substantially regardless of usage volume. ### What transfers Full codebase, repo, domain, website, social accounts, brand assets, and existing customer accounts. The developer who built and maintains the platform is open to staying on at his current rate, so the buyer inherits the person who knows the system best. Asset sale only, no liabilities. ### Best fit buyers - Outbound agencies Run client campaigns on owned infrastructure, kill per-seat fees to Instantly/Smartlead/Apollo/Clay, and deploy the free-trial-to-DFY upsell motion as a service acquisition engine - Lead-gen and data businesses Skip years of product work and get a product wrapper around a real ecommerce contact asset - Cold email SaaS operators Acquire a mature, full-featured codebase for a fraction of rebuild cost, and use the ecommerce dataset as a differentiator ### Transition Developer stays on through transition and beyond if desired. No post sale dependency on the seller for operational continuity - knowledge lives with the developer. Seller available for a call to walk through the agency upsell playbook.