This US-based DTC, bootstrapped beauty brand delivers real results with all-natural haircare and skincare. Clean, simple formulas—no parabens, sulfates, drying alcohols, or harsh chemicals—support clearer-looking skin and healthier-feeling hair. The mission took TikTok Shop by storm. Champion voices in teen health, wellness, and grooming regularly post and use the products, building rapid trust. Running lean on Shopify with strong margins and 5,000+ customers, it’s set up for a new owner to scale without heavy overhead. Key Highlights ✅ TTM revenue $150,716; profit $53,109; last month $19,925 revenue / $7,016 profit ✅ Asking price $114,388; profitable and bootstrapped ✅ Viral TikTok Shop momentum + niche influencer backing ✅ Hero SKUs: rose water toner and hair oil; easy line expansion ✅ Simple DTC ops on Shopify; small team, repeatable playbook ✅ Clear growth levers: paid social, content/SEO, new markets, CRO, pricing optimization