An AI-powered tenant referencing platform designed to help UK landlords and letting agents make faster, more informed tenant selection decisions. Built by an ex-Googler, the platform combines advanced identity verification, primary data sources, and AI-powered fraud detection into comprehensive tenant assessment reports that go beyond traditional referencing. Straightforward applications are processed automatically within minutes, while more complex applicants are handled through standardized review procedures. The platform is already used by paying landlords and agents managing over 1,500 properties, with strong gross margins and a scalable operating model. Key Highlights ✅ AI-powered tenant referencing platform for UK landlords and letting agents ✅ Combines identity verification, primary data sources, and AI-powered fraud detection ✅ Automates comprehensive tenant assessments with rapid application processing ✅ Handles straightforward applications in minutes while supporting more complex reviews ✅ Serves paying customers managing 1,500+ properties and includes partnerships with recognized industry organizations ✅ Operates with approximately 80% gross margins, low operating costs, and significant growth potential
New product features Two pre-commercial capabilities are built and close to launch. Credit building lets tenants report on-time rent to build credit history via existing TransUnion and Experian integrations, for new monthly recurring revenue. Sublet detection uses image recognition to flag unauthorised sublets on platforms like Airbnb, a chargeable recurring monitoring service for landlords and agents - for website see here: https://firewall.laddrhub.com/ Hire a sales team Agent outreach is currently founder-led. With around 15,000 letting agents in the UK, a dedicated sales function would enable systematic outreach and accelerate pipeline growth. Improve conversion rates / digital marketing Individual landlords have provided excellent product-market fit and are price insensitive. Currently the level of search optimisation, website design and digital marketing is medium. With a trusted brand, improved marketing would quickly result in higher revenue.