A live online fitness brand with operating history dating back to 2016, built around a subscription-based fitness challenge product, quiz-to-join funnel, and established Instagram audience of approximately 50K followers. The business has generated approximately $12.2M in lifetime Stripe charges, with around $184K in trailing 12-month volume, $278K in calendar 2025 volume, and approximately $6.9K in current subscription MRR. The brand has continued operating without a full-time operator for several years, creating a potential opportunity for a buyer to re-engage the existing audience, funnel, email list, and active subscription base. Key Highlights ✅ Approximately $12.2M in lifetime Stripe charges since 2016 ✅ Current subscription MRR of approximately $6.9K, equal to ~$82K ARR ✅ Approximately $184K trailing 12-month volume and $278K calendar 2025 volume ✅ Around 5,060 active paying customers and a ~114K marketing email list ✅ Includes brand, domain, website, Instagram, product, funnel, Stripe history, active subscriptions, and two entities ✅ $200K asking price implies an estimated ~29-month subscription payback before growth, based on current MRR
Reactivate the ~114,000 marketing email list with offers and new challenge launches. Grow Instagram organic reach on the page (~50K followers). Restart paid ads into the proven quiz-to-join funnel. Conversion optimization across the quiz funnel and checkout. Grow the UAE FZCO side of the business. The business has run without a full-time operator for years, so an operator with bandwidth can unlock upside from a warm base.