LUNI is a fast-growing direct-to-consumer streetwear brand positioned at the intersection of premium quality and cultural relevance. I started this brand after being released from my football team at Duke University due to the pursuit of business, Started with a $1,500 investment from my parents. Built entirely online, the brand has scaled rapidly in 2025 with 43% net margins, a highly engaged 16,000-member SMS list (generating $156K in revenue alone), and 38,000 Instagram followers fueling organic and paid growth. With $400K+ lifetime revenue and $200K+ generated in the last 90 days alone, LUNI demonstrates strong retention, scalability, and community-driven demand that positions it as a valuable acquisition target for investors seeking profitable and brand-forward e-commerce assets.