This fast growing DTC beauty brand operates in a high demand care category focused on hair health, thickness, and scalp wellness, offering premium products that support stronger, fuller looking hair for men and women. Built on a subscription heavy model with optimized Shopify funnels, strong retention, and automated email/SMS flows, the business generates predictable recurring revenue with a defensible position in an evergreen consumer vertical. Operations are simple and lean, run primarily by contractors, and require minimal owner involvement. The brand is primed for rapid expansion across Amazon, international markets, retail partnerships, and SKU extensions, making it an attractive opportunity for operators looking to scale a profitable DTC brand into its next phase. ✅ $150K+ subscription MRR with strong retention ✅ $581,996 TTM net profit ✅ $6.4M TTM revenue with consistent demand ✅ 319K email + 67K SMS subscribers (major retention lever) ✅ Lean, bootstrapped Shopify operation. Easy transition ✅ Strong creator ecosystem and proven winning creative angles ✅ Diversified product suite enabling AOV growth and bundling ✅ Clear expansion levers across Amazon, retail, and international markets ✅ Minimal owner involvement (less than 10 hours per week)