This European direct-to-consumer beauty business sells a serum for adults seeking longer lashes and fuller eyebrows without extensions, runs on Shopify, and primarily acquires customers through Instagram and TikTok influencer marketing, driving strong margins, repeat purchases, and approximately $988,000 in revenue in 2025 while operating with streamlined, largely automated systems supported by a small remote team handling influencer outreach, fulfillment coordination, and customer support, with clear potential to expand into new markets such as North America. Key Highlights ✅ European DTC beauty brand focused on lash and brow growth serums without extensions ✅ Shopify-based store with a focused product line in the lash and beauty niche ✅ Influencer-led acquisition strategy across Instagram and TikTok with scalable collaborations ✅ Loyal customer base across Europe with strong repeat purchase behavior ✅ Streamlined, largely automated operations supported by a small remote team ✅ Approximately $988,000 in 2025 revenue with strong profitability and high gross margins ✅ Expansion-ready model with potential to enter markets like North America