This lean DTC sleep and wellness brand sells a science‑backed grounding bedsheet as its hero product, supported by a grounding mat and pillowcase. Operating via Shopify and Amazon with 90%+ U.S. revenue, it has generated $23.2M TTM net sales at 72% gross margin and $1.8M EBITDA. The business serves a price‑insensitive, older female demographic via Meta (demand creation) and Google/YouTube (demand capture). Bootstrapped since August 2023, it has amassed 200k+ buyers, 800k+ emails, and 350k+ SMS contacts. Key Highlights ✅ $23.2M TTM net sales; $1.8M TTM EBITDA; 72% gross margin ✅ 200k+ customers; 10% repeat rate; $210 AOV ✅ 800k+ email / 350k+ SMS lists drive >27% of revenue ✅ Meta + Google/YouTube paid acquisition; Amazon at higher margins ✅ Hero bedding product with 50–100+ creatives tested weekly ✅ China supply base with primary supplier at 90–120 day terms ✅ No debt, no liabilities; structured as clean asset sale