A product and website analytics tool with unique capabilities that allow companies to quickly and easily understand who and how their users are using their products. Customers integrate in minutes to have privacy-first, no-cookies analytics, error tracking & an intuitive dashboard. Our product offers unmatched capabilities relative to alternatives such as white-label offering, API, offline tracking, bundling of website/product, and bug tracking.
Massive exodus from Google Analytics due to its complexity, slowness, privacy concerns, and capabilities, is pushing companies to look for simpler, better alternatives. ~84% of the websites on the internet today use GA. It has positioned itself organically, with no paid efforts. Our product is a top 5 position in popular desktop technologies queries. With no material efforts, it has been a stable cash flow generating asset because customers have high switching costs and loyal customers. We have grown SEO positioning with minimal efforts and simple blog posts, constantly getting new sign-ups without other distribution efforts Massive opportunity to continue investing in this channel Double-down efforts into selling unique white-label offering for agencies and products that offer analytics to their customers Investing in distribution efforts (B2B sales, better SEO position, paid marketing, or community-based marketing) Capture the open-source, privacy-first, GDPR/regulatory trend by adapting the product and focused marketing Expand product capabilities such as session replay, and new supported frameworks/technologies.