A profitable Amazon-first e-commerce brand in the fitness/support niche, built around a best-selling ankle brace line. Delivers consistent multi–six-figure revenue and strong ad efficiency (high MER) with disciplined spend. Lean SKU mix and FBA make operations simple and highly transferable. The brand is under-optimized and lightly managed, giving a new owner clear upside via smarter ads, better conversion, SKU expansion, and scaling proven campaigns. Sale includes ~$300k of paid-off inventory for immediate working-capital value. Key Highlights ✅ TTM revenue $257,576; TTM profit $86,812; 5,000+ customers ✅ Last month: $16,123 revenue, $3,641 profit; stable baseline ✅ Amazon FBA + Shopify DTC; simple day-to-day; easy handoff ✅ High MER and disciplined ad spend; room to scale budget ✅ Focused SKU lineup in a durable, evergreen category ✅ ~$300k inventory included; lowers post-close cash needs ✅ Clear growth levers: ads, CRO, SEO, content, social, new SKUs/markets ✅ Priced at $257,576; U.S.-based; bootstrapped with some loans