A desk-based aircraft radar software product for aviation enthusiasts that turns an affordable off-the-shelf display into a live tracker showing aircraft flying overhead using ADS-B flight data from an open-source API. Customers purchase a $20 one-time software license, source the compatible hardware independently, and install the software through a browser-based flashing process. The product has demonstrated demand primarily through organic TikTok content, with hundreds of customers assembling and actively using their own devices. Key Highlights ✅ 386 software licenses sold with 340+ customer-assembled devices currently in use ✅ $20 one-time license model using approximately $50 of readily available third-party hardware ✅ Viral organic traction with one TikTok video exceeding 1.2M views and ~330 comments ✅ Approximately 60% of customers are US-based, followed by the UK and wider European markets ✅ Two TikTok accounts with approximately 17.5K and 1.6K followers included in the sale ✅ Growth opportunities through complete physical device sales, email marketing, SEO, marketplaces, and paid acquisition
The largest opportunity is not on this list. Every customer already buys the $50 display board elsewhere, so that revenue leaves the business and the customer waits a median 75 hours for a part. Selling the assembled device at $129 models roughly $67.50 contribution per unit against $17 today, on identical traffic. It is untested and is not priced into the asking price. Untried secondary levers: the 386-buyer list, email marketing, SEO, marketplaces and affiliates. Paid acquisition has had about $100 spent on it in total, far too little to draw any conclusion from.