This premium, Australian-made essentials brand elevates everyday underwear with lasting comfort. Crafted from TENCEL fibers and produced locally, products feel better, last longer, and reduce environmental impact. Built with disciplined unit economics and a loyal base of 5,000+ customers, the lean Shopify operation shows 30% YoY growth and strong repeat purchase—ready for a new owner to scale. ✅ TTM revenue $151,943; TTM profit $15,858; last month $8,000 rev / $1,000 profit ✅ Priced near 1.0x TTM revenue for a growing DTC label ✅ Australian-made, responsible supply, premium materials; clear product–market fit ✅ Simple, low-overhead ops on Shopify; easy handover with small team ✅ Sticky customer base and brand trust in a large everyday basics category ✅ Growth levers: social and paid marketing, content, new markets, expanded SKUs, bundles/subscriptions, wholesale ✅ Seller moving to a new venture and prepared for a smooth transition