A subscription platform for learning European Portuguese, built around content rather than dry rules. Every lesson starts from a real story, joke or quote, and the grammar and vocabulary are taught from it, which makes it memorable. A free newsletter goes out weekly to 3,940 subscribers at a 67.5% average open rate. The paid membership expands each lesson and adds beginner courses, grammar and vocabulary material, music-based lessons, practical scenarios, study packs, flashcards, interactive exercises and native-pronunciation audio. The business is over four years old, profitable, and runs on about a day a week with a freelance tutor handling corrections. It suits expats, travellers and anyone learning European Portuguese.
- Discount campaigns and promotion to the free list, which has never been marketed to properly - Sell newsletter ad space to sponsors, given the high open rate - Affiliate marketing and partnerships with language schools and relocation or retirement services - Reviving the YouTube channel and paid ads for acquisition - New revenue: cohorts and bootcamps, selling individual spaces or exercise sets, a mobile app - Add Brazilian Portuguese as a second market - Charge in local currencies