The Opportunity in One Paragraph A UK-founded, globally shipping medical wig brand with 10 years of trading history, £1.84 million in lifetime revenue, a 77% gross margin, and an organic US customer base that represents 27% of all revenue built without a single dollar of US-targeted marketing. Within 48 hours of the founder announcing her exit, the business generated over £25,000 in sales from existing customers. This is a niche brand with proven demand, real barriers to entry, and a buyer who steps into a fully operational business on day one. Why the Losses Are Irrelevant to the Opportunity Companies House accounts show -£39k (2024) and -£23k (2025). Here is what those numbers actually reflect: The business was run by a founder simultaneously managing two businesses and two young children. Costs were not optimised for profit they were managed for continuity. Revenue held above £200k. Gross margin held at 77%. The losses are a cost structure problem, not a revenue or market problem. When the founder turned her attention to winding down costs in the current year, the business returned to £15k profit. The gross margin was never impaired. A buyer with focused ownership eliminates the structural problem that created the losses on day one. Key Metrics Asking price £120,000 Lifetime revenue £1.84 million Lifetime orders 6,779 across 9+ countries Total customers 5,056 Repeat customers 902 (avg LTV £893.80, avg 2.9 orders) Single order customers 4,154 (avg LTV £249.90 — reactivation upside) Average LTV all customers £409.10 Gross margin 77% Annual revenue (pre-exit year) £200,000+ Current year profit (estimated) £15,000 US lifetime revenue £391,020 (1,681 orders — zero US marketing) Revenue 48hrs post-announcement £25,000+ Marketing spend (monthly) £2,500–£3,100 Customer acquisition cost ~£54 against blended LTV of £409 Founder time commitment 10–12 hours/week The US Opportunity This is the single most undervalued asset in the business. 1,681 US orders. £391,020 in net revenue. £233 average net order value — higher than the UK average. All of it organic. No Meta US campaigns. No Google US targeting. No influencer partnerships in market. No physical US presence of any kind. The US wig and hair loss market is significantly larger than the UK. A buyer with US distribution or marketing capability is acquiring a proven customer base in a major market at a fraction of what it would cost to build from scratch. Geographic Breakdown — All-Time Country Orders Net Revenue Avg. Order United Kingdom 3,677 £777,026 £211 United States 1,681 £391,020 £233 Germany 199 £49,024 £246 Canada 177 £48,046 £271 France 101 £15,974 £158 Australia 92 £21,495 £234 Ireland 78 £19,901 £255 Netherlands 62 £14,030 £226 Other 259+ £77,610 £300 Assets Included • Brand, domain, all IP and trademarks • WooCommerce website — fully operational • Full 10-year customer database (5,056 buyers) • All social media accounts — Instagram (80,000+), TikTok (19,900+), Facebook • Supplier relationships and terms • Full SOPs, consultation process documentation • Remaining inventory • All creative assets — photography, copy, brand guidelines • Offshore contractor team — email marketing, video editing, customer service (£150/month) Untapped Growth Levers • US paid acquisition — an entirely untested channel against a proven organic base • 4,154 single order customers with no reactivation programme — immediate CRM opportunity • NHS and private hospital referral partnerships — explored, never executed • Subscription or membership model • Community events — customer demand is documented and unmet • Germany (199), Canada (177), Australia (92) all growing without targeted investment Operations The business runs on approximately 10–12 founder hours per week and a hairstylist 20hours per week. All core operations customer service, order processing, email marketing, video editing are handled by an established contractor and staff structure. No role is founder-dependent. A buyer has day-one operational continuity. Reason for Sale Founder exit after 10 years. Two businesses, two young children continued split focus became unsustainable. The exit is personal and strategic, not driven by market or financial distress. The brand has strong bones. It simply needs a focused owner. Full financial pack and NDA available to ver