Aura Pets is a premium DTC pet wellness brand specializing in nano-encapsulation liquid supplements designed to improve dog eye health. With a strong focus on high-bioavailability and easy daily use, the business operates efficiently through Shopify and a lean US-based supply chain. The brand’s innovative nano-liquid formula provides superior nutrient absorption compared to traditional chew-based supplements. With a solid recurring revenue model, strong paid acquisition channels (Meta and Google), and proven retention, Aura Pets is well-positioned for significant growth. Clear opportunities for expansion include Amazon, TikTok Shop, and product diversification. Key Highlights: ✅ $3.2M TTM revenue; $360.9K TTM profit ✅ 20% of revenue from subscriptions ✅ Scalable with strong growth potential ✅ Efficient supply chain and low overhead ✅ Consistent paid traffic and creative testing ✅ Expansion levers: Amazon, TikTok, new products ✅ Founded in 2024, with streamlined operations in place