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Digital Startup United Kingdom
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Lawyer-led, AI-augmented legal services at a fixed price, sold online in nine countries

P&L Documents (2)Supporting files (6)Guided by Acquire
Asking Price
$3M
Multiples
6.2x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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1.4x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+22%
TTM Revenue
$2.1M
Profit
$485.1k
Last Month's Revenue
$184k
Profit
$44.4k

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Digital startup United Kingdom

Lawyer-led, AI-augmented legal services at a fixed price, sold online in nine countries

A profitable UK legal services company providing AI-augmented, fixed-price legal services to SMEs and individuals across the US, UK, South Africa, Canada, Australia, Singapore and Europe. Clients order and pay online for services including contract reviews, drafting, legal opinions, trademark filings and company formation, with independent licensed lawyers in each country doing the legal work. The company’s in-house AI tools support drafting, review and quality control. Key Highlights ✅ $2.11M revenue in the last 12 months, up 22% year on year ✅ $485K SDE in the last 12 months, with a 66% gross margin ✅ Revenue up 28% in Jun–Aug 2026, year on year ✅ 31% of clients have bought more than once; they bring in 54–62% of revenue ✅ 42% of sales are not the result of paid advertising ✅ No client brings more than 4% of revenue ✅ Founders work about 8 hours a week; licensed lawyers do all client work ✅ Sale includes 100% of the shares, brand, websites, code and proprietary AI tools
Asking Price
$3M
Multiples
6.2x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
1.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Revenue has grown every year since launch, to $2.11M in the last 12 months, 22% up on the 12 months before. SDE was $485K over the same 12 months, up from $161K in FY23. SDE dipped in FY26 ($443K) while we tested heavier Google Ads spend and relied more on external lawyers; both have since been cut back, and SDE for June – August 2026 was 37% higher than a year earlier. With an in-house attorney replacing external lawyers and lower ad spend, we project FY27 SDE of about $705K.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $2.1M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $485.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $184k last month gross revenue
Last Months Profit
Total net profit last month.
 $44.4k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+22% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2022
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Services
  • Business-to-consumer (B2C)
Tech Stack
  • TypeScript
  • React
  • Node.js
  • PostgreSQL
  • Stripe
Growth Opportunities
  • Expand to new markets
  • Focus on SEO
  • New product features
  • Hire a sales team
Competitors
  • Rocket Lawyer
  • LegalZoom
  • Axiom Law
Key Assets
  • Brand
  • Domain
  • Website
  • Codebase
  • Customers
  • Social media accounts
  • 100% of company shares
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Financial gain
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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