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Mobile Startup India
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Viral reel creator app that transforms photos and videos into high-performing content in minutes

P&L Documents (1)Supporting files (3)
Asking Price
$16k
Multiples
3.0x profit 2.7x revenue
Annual Growth Rate
+200%
TTM Revenue
$5.9k
Profit
$5.4k
Last Month's Revenue
$597
Profit
$596

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India

Viral reel creator app that transforms photos and videos into high-performing content in minutes

A fast-growing iOS app that turns photos and videos into high-performing reels in minutes. Loved by creators, influencers, and hobbyists, it offers studio-quality templates and exports with zero learning curve. Built for viral results, it powered 150K reel exports and 100K edits in the last year. Lean, profitable, and simple to run: ~43K downloads LTM, 1.5K MAU, 67 paying subscribers, and a 1,000% revenue lift. With ~$0 operating costs and automated flows, it runs almost hands-free—great as a cash-flow asset or springboard for a larger creator-tools play. Key Highlights ✅ 100% organic growth; no paid UA to date ✅ $5.9K TTM revenue, $5.4K TTM profit; 200% YoY growth; last month profit $596 ✅ Freemium + subscriptions (Weekly $7.99, Yearly $34.99) with room to lift conversion ✅ Engaged audience via App Store + Instagram ✅ Clear levers: more templates, bespoke packs, influencer/affiliate, SEO, ads ✅ Low-maintenance native iOS app; backend keeps content fresh automatically ✅ Affordable $16K entry for a profitable, bootstrapped asset
Asking Price
$16k
Multiples
3.0x profit 2.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price anchored to profits. TTM SDE ≈ $5.4k on ~$5.9k revenue (~90% margin), organic acquisition, near-zero opex; last month SDE ~$596 (uptrend). Price ≈ SDE × 3.0x ≈ $16k—within typical 2.5–3.5x SDE for small, profitable consumer apps. Cash flow quality is strong (no paid UA, simple ops), supporting a profit-based multiple.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$5.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$5.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$597 last month gross revenue
Last Months Profit
Total net profit last month.
$596 last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
- Total Downloads
Monthly Active Users
The number of unique users active over the last month.
- MAU
App Store Rating
The current average app store rating (out of 5).
- App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+200% Annual Growth Rate
Paying Users
The number of users on a paid plan.
51-100 Paying Users
Web traffic by Google Analytics
Company overview
Date Founded
September 2022
Team Size
Small (2-20)
Business Model
  • Subscription
  • Freemium
  • Business-to-consumer (B2C)
Subscription : Weekly : $7.99, Yearly : $34.99
Tech Stack
  • Firebase
  • Swift
Swift
Growth Opportunities
  • Increase content marketing
  • Increase digital marketing
  • Social media marketing
  • Focus on SEO
  • New product features
  • Improve conversion rates
  • Add new product features
Help creators make bespoke content. Add new templates, spend more on marketing with ads, affiliate and influencer marketing (our entire growth is organic at this point)
Competitors
  • capcut
  • reel maker
Key Assets
  • Brand
  • Marketing materials
  • Customers
  • Social media accounts
  • Mobile application
  • Codebase and IP
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Health reasons
The sole founder aims to simplify and consolidate operations.
Financing
  • Bootstrapped

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