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SaaS Startup United States
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Budgeting App + 1:1 Coaching Platform with New National-Brand Affiliate Partnership

P&L Documents (1)Supporting files (1)
Asking Price
$10k
Multiples
2.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$4.4k
Profit
$0
Last Month's Revenue
$240
Profit
$0

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SaaS startup United States

Budgeting App + 1:1 Coaching Platform with New National-Brand Affiliate Partnership

This budgeting and coaching service combines practical budgeting tools with personalized 1:1 financial coaching, and it is supported by a network of 40+ coaches currently available on the platform, with an additional waitlist of coaches ready to join, alongside a recently secured affiliate partnership with a national brand that creates meaningful potential for growth and distribution. Key Highlights ✅ Budgeting platform that pairs traditional budgeting tools with 1:1 financial coaching ✅ 40+ coaches available for users to choose from ✅ Additional coaches on a waitlist, ready to onboard ✅ Recently secured an affiliate partnership with a national brand
Asking Price
$10k
Multiples
2.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
We are just now finding product market fit. We have a unique offering in the space and just landed a deal with a household brand which is validating to our approach. We have a large coaching community and have standardized the budget coaching model, allowing us to scale with external partnerships.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $4.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $240 last month gross revenue
Last Months Profit
Total net profit last month.
 $0 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$6.8k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2024
Team Size
Small (2-20)
Business Model
  • Services
  • Subscription
  • Direct-to-consumers (DTC)
  • Multi-sided platform
SaaS with human coaching component.
Tech Stack
  • Webflow
  • React
  • Stripe
  • React Native
  • Cloudflare
  • Fly.io
  • Airtable
Growth Opportunities
  • Focus on SEO
  • Increase pricing
  • Improve conversion rates
Competitors
  • YNAB
  • EveryDollar
  • Monarch
  • LunchMoney
  • Rocket Money
  • Copilot
Key Assets
  • Codebase
  • Domain
  • Customers
  • Social media accounts
  • Website
  • Marketing materials
  • Mobile application
  • Brand
  • Coaching network
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lack of time
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Connected metrics
Web and customer metrics with real-time accuracy.
Verified business
Business address and incorporation certificate verified (US entities only).

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