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Newsletter Startup United States
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B2B founder media brand with 45K subscribers and 20K+ organic LinkedIn followers

P&L Documents (1)
Asking Price
$53.2k
Multiples
6.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+20%
TTM Revenue
$12.5k
Profit
$8.6k
Last Month's Revenue
$1.2k
Profit
$800

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United States

B2B founder media brand with 45K subscribers and 20K+ organic LinkedIn followers

A B2B media brand providing founders with practical insights across three core business systems: offer, sales, and delivery. With more than 150 issues published, the content breaks down proven strategies using real-world examples, metrics, and actionable steps founders can apply to their own businesses. The brand combines a large newsletter audience, established organic LinkedIn presence, and paid founder community, with revenue generated organically through sponsorships and community memberships. Key Highlights ✅ ~45,000 active newsletter subscribers, primarily B2B founders, with a reported ~53% open rate ✅ 20,000+ organically acquired LinkedIn followers supporting additional distribution ✅ 150+ published issues covering B2B offers, sales, and delivery systems ✅ Paid Slack community with 60+ founders ✅ Primary newsletter sponsorship placements typically sell for approximately $1,000 ✅ Revenue to date has been generated through inbound sponsorships, community memberships, and sponsorship marketplaces without direct outbound sales
Asking Price
$53.2k
Multiples
6.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
~45,000 active B2B founder subscribers. Rebuilding that list with paid acquisition costs $1–2 per subscriber — $45k–90k before you publish anything or earn any trust. It also runs on about an hour a month. Revenue is fully organic and inbound, with no outreach and no ad selling. Add a LinkedIn page with 20,000+ organic followers you can't buy or shortcut, a paid Slack community of 60+ founders, and two years of brand history. At ~3.5x profit, that's a floor, not a stretch.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$12.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$8.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.2k last month gross revenue
Last Months Profit
Total net profit last month.
$800 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+20% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2025
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Advertising
Tech Stack
  • Beehiiv
Growth Opportunities
  • Social media marketing
  • Hire a sales team
Competitors
  • ExitFive
Key Assets
  • Domain
  • Website
  • Social media accounts
  • Brand
  • Customers
  • Other
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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