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SaaS Startup New Zealand
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Form builder tool for Canva users to create customizable forms and embedded widgets for websites.

P&L Documents (1)Supporting files (1)
Asking Price
$135k
Multiples
4.4x profit 3.5x revenue
Annual Growth Rate
+4%
TTM Revenue
$38.4k
Profit
$30.5k
Last Month's Revenue
$3.6k
Profit
$3.1k

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New Zealand

Form builder tool for Canva users to create customizable forms and embedded widgets for websites.

This business is a form builder and interactive widget suite purpose-built for Canva websites. Users create beautiful forms, collect and showcase testimonials, and track performance with clear analytics—no code, fully brandable, and fast to embed. Profitable and simple to operate, it serves 100–250 customers from solo creators to enterprises, including teams at a leading design platform. It’s a focused niche with strong product–market fit among Canva site owners. Key Highlights ✅ TTM revenue $38,399 with $30,477 profit; ARR $37,671; 4% growth ✅ Last month: $3,641 revenue / $3,148 profit ✅ Bootstrapped, recurring subscription + freemium model ✅ Niche advantage vs general tools (Jotform, Tally) by being built for Canva ✅ 100–250 customers; lean, solo-run operations and low overhead ✅ Easy expansion: SEO, content, social, and conversion optimization ✅ Upside from new features and premium analytics/widgets ✅ Ideal bolt-on for an agency, no-code portfolio, or micro-SaaS operator
Asking Price
$135k
Multiples
4.4x profit 3.5x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This business is a much-loved and well reviewed app on the Canva marketplace. The majority of customers have come through organic growth and word of mouth, with immense potential to increase social media and content marketing efforts.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$38.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$30.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3.6k last month gross revenue
Last Months Profit
Total net profit last month.
$3.1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$37.7k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+4% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards Churn Rate
Company overview
Date Founded
July 2024
Team Size
Just me (1)
Business Model
  • Subscription
  • Freemium
  • B2B
Tech Stack
  • MongoDB
  • React
  • Vercel
  • Auth0
Growth Opportunities
  • Focus on SEO
  • Increase content marketing
  • Social media marketing
  • Improve conversion rates
  • Increase digital marketing
  • New product features
Competitors
  • Jotform
  • Tally Forms
Key Assets
  • Intellectual property
  • Social media accounts
  • Customers
  • Website
  • Codebase
  • Domain
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Partner or family needs
  • Lack of time
Consolidating efforts to spend more time with my first born :)
Financing
  • Bootstrapped

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