Breakthrough men's clothing brand, primed for growth. Projecting $3M in revenue in 2024.

This is a U.S.-based Men's clothing brand primed for growth and expansion to new channels. Opportunities include Amazon, Influencers, Affiliates, Email, and SEO. Demographics include men between the ages of 30 and 50 with a 36% returning customer rate and 5-star customer satisfaction. This brand's customers run in professional circles and need clothing options that are comfortable, stylish, and professional. Whether they are working in the office, from home, headed to happy hour, or hitting the golf course this brand has them covered.

Asking Price

$500k

Multiples

Asking Price Reasoning

5+ consecutive years with sticky revenue. $550k of inventory is not included in the asking price but will be included in the event of a sale. We are in a position to entertain all offers and move quickly. With the current inventory and marketing health this business does not require any immediate investment. It requires professionals with an understanding of Content Marketing, Amazon as a sales channel, Email Marketing, and product development. Please send over an NDA to unlock primary documents detailing Month-over-month P&L statements and a detailed overview deck highlighting KPIs, key assets, and opportunities which give reasoning to the asking price. Key highlight example: Email has not been adequately optimized across our 100k subscribers. $1.4M in email list opportunity cost to move first-time buying subscribers to repeat purchasers to both decrease CAC and increase AOV/LTV per customer.

$845.8k last 12 months gross revenue

$-135.3k last 12 months net profit

$0 last month gross revenue

$-5k last month net profit

-

+13% Annual Growth Rate

5,000+ Customers

- SKUs

- Total Value of Inventory

Date Founded

January 2018

Team Size

Small (2-20)

Business Model

B2C ecommerce brand hosted on Shopify. Marketing flagship products with 68% gross margin and opportunity for product expansion. Amazon FBA roadmap included with acquisition.

Tech Stack

Shopify, Klaviyo, Triple Whale, Zen Desk, Okendo, and Loop returns

Growth Opportunities

Focus on SEO
Add new product features
Increase content marketing
Increase pricing
Increase digital marketing
Expand to new markets
Social media marketing
Improve conversion rates

Increase email marketing efforts: Currently, there is a lack of consistency across newsletters, core audiences, promotional emails, and A/B tests with subject lines to improve open rates. $1.4m lost in opportunity cost to move first-time buyers to repeat purchasers through email and improve LTV. Increase the paid advertising budget: expand to other advertising channels outside of FB, IG, and Google. Key focus on video marketing, we have not had the talent or resources to adequately tap into this strategy. Higher CTR/CVR and lower CPC with video marketing efforts. Improve content marketing efforts: write targeted blogs to answer key customer questions and improve Google rankings. However, the brand does rank on the first page of Google for one of its target keywords. Implement a content calendar to market to the 25k Instagram followers and grow organic reach across social. Begin influencer/affiliate campaigns: This is an untapped channel for the brand. Expand to Amazon: Opportunity to 3.3x net margin with current Amazon roadmap and available personnel. Expand product offerings: 42% of the 100k email subscriber base desire polos. Easy opportunity to increase revenue, LTV, and AOV. Manufacturer options in place. Several areas across expenses need to be optimized to reduce cost and improve net margin. Expense areas include software, agencies, shipping, and payroll. Sign NDA to review additional information outlined in the pitch deck.

Competitors

Bonobos, Rhone Apparel, and Jack Archer

Key Assets

Website
Social media accounts
Domain
Brand
Marketing materials
Customers

Selling Reasoning

After acquiring this business and turning it from an unprofitable/breakeven brand to a profitable growth engine we have decided it is a great time to sell it to someone with additional resources and talent to take it to the next level. There are so many untapped opportunities that our team, candidly, does not have the bandwidth to tap into.

Financing

Open to discuss.

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Breakthrough men's clothing brand, primed for growth. Projecting $3M in revenue in 2024.

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