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Ecommerce Startup Germany
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1.9M Shopify Shop + 80K YouTube Subs | 55% Profit Margin | High Automated | Huge US Market Potential

P&L Documents (1)Supporting files (4)
Asking Price
$550k
Multiples
1.9x profit 0.8x revenue
Annual Growth Rate
+35%
TTM Revenue
$733k
Profit
$296k
Last Month's Revenue
$47k
Profit
$18k

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Germany

1.9M Shopify Shop + 80K YouTube Subs | 55% Profit Margin | High Automated | Huge US Market Potential

An established and highly profitable e-commerce business in the RAM, paintball and tactical accessories niche, combining strong proprietary products, an engaged international customer base and a largely automated operating structure. The business has generated more than $1.8M in lifetime revenue since launching in 2021 and continues to operate with strong profitability. Current LTM performance: > $733K+ gross revenue > $296K normalized operating profit > 54.7% operating profit relative to net product sales > Profit shown before owner compensation and corporate income taxes The business has been built almost entirely through organic growth, without paid advertising**. Its established audience and marketing assets include: > 80,000+ YouTube subscribers > 14,000 email subscribers > Active presence in 70+ relevant Facebook groups > Approximately 25% repeat customer rate > Strong SEO and direct traffic > International storefront available in 31+ languages The business offers approximately 500 products, including around 90 proprietary in-house developed products. Many of these are manufactured directly for the business, creating strong margins, product differentiation and additional B2B opportunities. Operations are highly streamlined and can be managed remotely. Warehousing, fulfillment, shipping and customer support are outsourced, while software and automation handle many recurring processes. Current owner involvement averages approximately 3–5 hours per week. The business already serves customers internationally, while several significant growth opportunities remain largely untapped. In particular, the U.S. currently represents approximately 14.9% of LTM net product sales, despite all fulfillment currently being handled from Germany. A buyer implementing U.S.-based fulfillment could substantially reduce shipping costs, delivery times and import friction for U.S. customers while opening additional opportunities for product expansion and localized growth. Further upside exists through larger production runs, additional direct sourcing, expansion of the proprietary product portfolio, B2B distribution, SEO/content growth and further automation using AI. This represents an opportunity to acquire a proven, profitable and internationally established e-commerce business with strong organic marketing assets, proprietary products and meaningful remaining scalability. Detailed financials, product margin analysis, geographic revenue data and Shopify verification access can be provided to qualified buyers.
Asking Price
$550k
Multiples
1.9x profit 0.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $550,000 asking price reflects LTM performance of approximately $733K in gross revenue and $296K in normalized operating profit before owner compensation and corporate income taxes. > This equals about 1.9x current normalized operating profit. > Generated $1.8M+ in lifetime revenue without paid advertising and includes 80K+ YouTube subscribers, 14K email subscribers, around 90 proprietary products, strong organic traffic, and a largely outsourced operation. > Further upside exists through U.S. fulfillment, sourcing, B2B, SEO/content and AI automation. > Inventory is excluded and available separately at an estimated cost value of approximately $85,000.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$733k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$296k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$47k last month gross revenue
Last Months Profit
Total net profit last month.
$18k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+35% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
500 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
80000 Total Value of Inventory
Company overview
Date Founded
June 2021
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Business-to-consumer (B2C)
Tech Stack
  • Shopify
  • YouTube
  • Facebook
  • Ebay
  • Amazon
Growth Opportunities
  • Expand to new markets
  • New product features
Competitors
  • HomeDefense24
  • RAMSHOP24
  • Grimburg
Key Assets
  • Marketing materials
  • Social media accounts
  • Customers
  • Domain
  • Shopify Shop
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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